FMI
FMI is a diverse, people-centred business offering a range of services to the FMCG consumer market. Specialising in areas of field management, brand management, distribution and contact centre services across multiple sectors including F&B, utilities, telco and public, they wear the mantle of the brands they represent when conducting work on their behalf.
Collaborating closely with their in-house team and following in-depth research and interviews both internally and externally, the challenge for to capitalise on and communicate its biggest source of value; the unique symbiotic relationship it has with its clients and the trust that they in turn put into the hands of FMI.
A narrative was developed which helped to convey this partnership approach and the importance FMI place on the relationships they build with their clients. We get it became the FMI mantra, highlighted in bright fluoro yellow, a nod to the visual aesthetics of a high performing field sales environment.
To bring a sense of charm to the overall brand identity, Miguel Porlan a Spanish illustrator was commissioned to create a set of illustrations to help explain and differentiate each of its service offerings in a visually captivating and humorous manner.
The full scope of works included brand language, art direction, web design and social media campaigns to help promote their remarkable business and the people involved who make it all happen.
Credits
Completed:
CI Studio
Creative Director:
Mel O’Rourke
Design Director:
Philip Mitton