Hang Tough
Hang Tough is a Dublin-based fine art print and bespoke framing specialist. A move to a larger workshop and gallery space prompted a brand refresh. The existing word mark was refined, and the brand was expanded to include a new monogram, which was particularly suitable as their focus shifts to more fine art & restoration clientele.
Inspired by the materials and techniques used, especially the variety of frame profiles available, the choice was made to deploy these in bright colours for use on social media and promotional literature. This allowed the brand to shout or whisper depending on the context.
Credits
Completed:
Unthink
Creative Director:
Noelle Cooper
Colin Farmer